Your competitive advantage is how you recover -John from Prime Reaction.

🎙️ This week on the NerveOTX podcast — John from Prime Reaction.

From building Prime Reaction from the ground up in Avondale, Arizona, to creating a culture centered around passion, confidence, and athlete development — John shares how his team works with everyone from youth athletes to professionals, guiding each person through the process with intention and care.

A major focus at Prime Reaction is arm care and recovery, especially for overhead athletes and rotational sports.

 “Your competitive advantage is how you recover.”

John also opens up about his personal experience with Direct Current Neuro Therapy after a car accident. What started as a recovery tool quickly became part of his weekly routine — now using it 3–4 times a week to help keep his body moving and recovering at a high level.

It’s that shared passion for helping athletes improve, recover smarter, and stay confident that separates Prime Reaction from the rest. 

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Transcript

SPEAKER_00 0:00

Hello, everybody, and welcome back to another nervotics QA. We are the Direct Current Company and proud leaders of Direct Current Education, sharing real world experience from athletes, coaches, and doctors, other professionals worldwide. Joining with me in this conversation today is our athletic trainer, Mason. Uh Mason, good to see you, bud. How have you been doing?

SPEAKER_03 0:20

Good to see you, Jay. Demandon doing well. Missed out on uh yesterday's conversation. So I'm excited to be back and excited to uh to strike up another conversation with somebody that we got to spend some time with earlier this year.

SPEAKER_00 0:32

Yeah, this one's a little long overdue. Uh we got some history now with him. We were we were there when we were in uh Arizona. A lot of good stuff going on with this place and this individual specifically, so it'll be exciting. Um I guess without further ado, we have a little brief introduction and then we'll pull them on. So uh enough of my talking, here we go. People think they're training, but they're not. They're going through the motions, they're chasing comfort disguised as effort. And comfort doesn't survive when the lights come on. Because when everything speeds up, when the pressure hits, when the moment doesn't care how you feel, that's when truth shows up. Not your highlight reel, not your intentions, your preparation, every flaw exposed, every hesitation punished. There's a breaking point in every athlete, a moment where the body hesitates, where the mind lags, and where everything slows down just enough to lose. Unless you've trained for that moment. Unless you've built something deeper, something sharper, something that doesn't think, it just reacts. Because at the highest level, reaction isn't a skill, it's survival. And survival is built in the dark long before anyone else is watching. There is a man pushing athletes into that place, that deep dark place. So lonely and silent that you can hear the rhythm of your own heartbeat. Your hesitation disappears and performance becomes instinct. There is a man who doesn't train athletes, he strips them down to what they really are. A man who takes you past the noise, past the hype, past the comfort into that place, that deep dark place, so quiet, so isolated. You can hear the rhythm of your own heartbeat, where doubt gets loud, where hesitation shows itself, where most people break. But if you stay there, if you learn to live there, that's where hesitation disappears. That's where performance stops thinking. It starts becoming instant. There is a man who can take you there, a man who can prepare you for that battle. He is the founder, he is the builder, he is the one driving the future of athletic performance. Please give a warm welcome to John Filming. Hey John.

SPEAKER_01 3:17

Hey, can we stop right now and I'll just leave because that's about as good as it's gonna get. Because you know you made me sound way better than I am already. So uh hi guys, how are you doing?

SPEAKER_03 3:25

Good to see you. Doing good, man. Doing good. Good to see you.

SPEAKER_00 3:30

It's it's been a it seems like it's been a while, but we were just over in your place. Uh um, I you know it's funny because I I used it felt a little self-serving to put some of our our guys up there. Uh, but we had such a fun time in in your in your place that uh I couldn't help but use it.

SPEAKER_01 3:46

Uh likewise, we we loved having you guys out there. I mean, only wish that we had is that we could do it more often, obviously, right? Because when you put a bunch of people that are passionate about what they do in the same room, I think that good things happen, which we we kind of saw, right? I mean, we're lucky enough to have a place that we've got a lot of cool toys, thanks to you guys and other great companies. But when you start putting the brains behind all that in the same room, uh usually good things happen.

SPEAKER_00 4:11

Yeah, we were geeking out for quite some time that day. Um, it was fun. We probably could have spent all week just at your place. And I think probably next year we'll, you know, if you're okay with it, we may spend some more time there. I I felt like there was just not enough time. Um, we learned a lot with you. We learned a lot with a lot of your technology. And yeah, let's kind of let's kind of unpack that because you do have a lot of cutting-edge things. Um, and it's not that's not really that's not your the definition of you. I think there's a lot of other things you use with that. I think a lot of people they'll get a bunch of gadgets um and then they kind of sit in the sidelines. You have so much more versatility than that. Can you explain how that got started and and you know where your new your your kind of unique training style came from? And then, of course, a lot of the guys that you know that work with you also as unique. How did that begin?

SPEAKER_01 5:01

Yeah, absolutely. Well, I mean, first and foremost, I'm a dad, right? And so I have uh I have a pretty good little baseball player. He's he's 16, and I have a daughter that plays volleyball, she's 13. Um, both play high-level travel ball, and obviously, you know, going to both of them be in high school next year, one of them's already there. Um, and so there's always a need, there's always been a need, right? And there's been there's great training facilities all over Arizona. We're very fortunate, especially with baseball, right? We we have this is the Mecca of baseball, and so there's lots of good training everywhere, but it's hard to find it on the west side of Phoenix where we live. Um, and then you know, I was fortunate enough for almost three years ago now to have some business partners that said, Hey, we we found a company that we want to be a part of, and I think we can do a lot of cool things with it. Um, we take a look at these platforms, they move and they and see tell me what you think about them and see, you know, we we were in the military space a little bit with what we were doing with our other company, and they're like, hey, this is this is right in the middle of COVID, and we think that we can they're the military's wanting us to design some training that doesn't involve live rounds downrange. We can do singular operators in there and do all this. We can also help, you know, their their proprioception skills and moving throughout there. So we have a lot of great people that we work with in the special operations community. Um, and we flew them all out to look at this this product, and they're like, Yeah, this is cool. And everyone was you know skeptic, like, yeah, whatever, it's just it's just like a bosu ball, but it's not, and okay, yeah, let's go with that. Um, and we put them on there, we set a simulator up and let them run some uh some drills through there, and they're like, Yeah, this is hard. This is good, is what we need, right? So then it started evolving from there. Um, and again, I was fortunate to have to have business partners that said, hey, like time is more valuable than money. So just build it and let's go. And so we built our lab here. We started with 5,000 square feet here in Arizona, and it was just a lab. We put the boards in there and some weights, and we had simulators up there, we had one batting cage, and it was just to go and throw a bunch of stuff at the wall and see what's stuck and start developing protocols for the boards and going through there and designing new software that would run it, how he wanted, how athletes needed it, how uh the military side of the world needed it, and as well as the medical side needed it, right? So um, for the first eight to 12 months, that's all we did all day long with whiteboards everywhere, just drawing stuff on there. And you know, my connection with my son's uh teams and this and that, and some of the pro connections we had, we were inviting guys in to hit. We had, you know, we had track man, we had hit tracks, we had radars. Our thing was if our equipment and our protocols could could increase your bat velocity by X or your throwing velocity by X, we needed to be able to prove it. And the standard deviation on any radar gun is like two and a half percent, is aware of that now. So um we needed three, we we put three different devices in there to train it. And look, here's all it is, right? So now we now we can see what we're really tracking. Um, so we started there and it just it just kind of rolled from there and it kept evolving. And people are like, well, hey, you should open to the public, let people come in here and do this more often. And I'm like, Yeah, I love the idea. I just don't know if there's enough there because real estate and overhead's very expensive. We all know that, right? And so started putting some feelers out there. So we tested it with our 5,000 square foot uh the first year, and it was great. Had had a great turnout. Um, people wanting more pro teams were saying, Hey, we wish we had a place we'd set our coaches and athletes to go and train on your equipment uh so that we could buy them and bring them, bring them in there. Well, that's music to our ears, right? It's it's that's dollars, that's sales. So um again, I had great medical friends too. They came in and started designing the protocols on the medical side, uh, which we still employ today with our with our warm-up protocols. Uh JD Burgess uh designed the first protocol we call it our neuromuscular warm-up. I ran you guys through it a little bit when you were out here, right? It's something that all of our athletes do every single day when they come into the facility, whether they're hitting, pitching, working out, whatever they're doing, they they start there. Um and we've seen a drastic downturn in uh ankle injuries and knee injuries, since that's since they've been doing that every day, right? And then all the other benefits that you get from proprioception balance control. So and then last May, we decided, hey, let's do this for real. Uh and took over the next suite, blew down, blew on the wall, went to about 11,000 square feet, which is what you guys saw when you guys came in. And then uh by happenstance, uh coach John Hyzinga walked into my my facility one day, and I knew who he was because I have a son that's a pitcher, and I've always wanted to work with him. Um, he apparently knew who I was and what we were doing over there and loved the boards as well. Um, obviously, his resume speaks for itself with some of the big big league guys that he works with. Um, and so he goes, Hey, I need a home and I want to train your son also. And I said, Well, I need a great pitching coach, and I want you to train my son also. So uh we started we started that way, and I just didn't really know. I knew where he needed to be at for that stuff, but I was really guarded also about you know protecting our brand and protecting that, and really quickly I realized that he's a brother more than he's anything else, and he's family to me now, and it didn't take very long to get there. And so very quickly I said, Hey, I want to build this with you. Like, you know, he's got some he's been involved in other facilities in the past. I said, Look, we don't need to put anything in paper, but this is gonna be ours, and let's build it and let's go, right? And so um he runs all of our pitching operations over there, everything head in toe, right? And uh now we're actually trying to make sure that don't burn him out as much as we possibly can. So that's the new thing, right? Like you guys saw we were offseason, we're there from 8 a.m. until 9 p.m. every night, and he'll do it because he loves the guys, right? He loves the kids, he loves the guys. I I'm still a believer that he can be making a ton of money in the big leagues, just being a pitching coach, um, but he's choosing to stay and pass his knowledge on to the younger guys and grooming the next the next you know realm of uh big leaguers coming up. So um, yeah, I mean, long-winded long-winded answer to your to your question, but that's kind of where we started and where we are now, and we're just continuing to add pieces onto there, right? We're very pitching-centric. We are. We have some great hitting coaches over there, and then you know, Jess Pacheco is my right hand over there. She's our she does everything on the performance side um the house, and she's my number two. So that whenever I'm not there, she's kind of the mom, she's the mother of the den, right? So even thing is like, I don't know, ask Jess. And I asked, I tell ask Jess, I don't know. Like, I'm just in the background, Jess will tell me what she needs, right? So um, yeah, that's you know, in a nutshell, that's where we're at. And we've been very, very fortunate to partner some companies like yourselves and bring in some of the best equipment in the world that people don't have anywhere else, and being able to test it and validate it, and then show them what it does with our athletes, right? Because we have about the guys of yesterday like 87 full-time members, which is high school from you know age 10 up, probably is 85% of those being high schoolers, and um, we're getting ready to go in our summer season. So those guys get introduced to everything, right? So they get introduced to your guys' equipment, to the other product that we have in there, not only to say, hey, look at the cool, flashy things you have, but to really understand what it does, right? And so there's a full they they have what their routines are for post-throwing, pre-throwing, um, all of that. And so they they get a little taste of what the big league guys get when they're in there. And that's what's important to us is because I've asked plenty of pro scouts, you know, what's the difference between, you know, a holiday boy that's a great athlete, but his dad is an all-time big big leaguer, right? And then another athlete that's out there and and is a great athlete, they all say the same thing. Uh, they know what it takes to be a big leader, they've been in the locker rooms, they've been through all that stuff, they know the train is, they know what the life is. So the moment's not too big for them when they get there. And so that's really the dynamic that we're trying to build inside of our facility is that you know, when you walk into our facility in the offseason and there's a Matthew Livatore or a Dennis Santana throwing bullpins next to you, and you're 15, 16 years old, that's a big deal, right? But we're getting that out of their system right now because now it's like, oh, hey, you know, oh hey, what's up, Santana? How are you doing? It's just one of those those guys hang around, they're great with our with our athletes, they coach them, they they they want to be around those guys and pass their knowledge on. Um, and so it's it's really a clubhouse feel. We it's it's passing it down the line to the next guy that comes up.

SPEAKER_00 13:31

So you know, and and that's a lot said, but it's still, in my opinion, was underplayed. It is one of those facilities that will never leave your mind. And in my opinion, at least this is how I felt when the first time I was in there, um, it was the best part of the trip. You know, uh, first of all, I love out-of-the-box training, people who are willing to kind of push the envelope and try new things and and do things that are often different, um, maybe a little unorthodox. I think that's where where the lines are crossed, and you know, you you have greatness that happens. Um, but it's your your place is literally like science meets high-tech equipment meets uh, you know, high-level athletes, and you combine all that together with great coaching, great backgrounds that, you know, with you know, the facility you have and the people you have. Um, it was a mecca of uh you know, a wonderful world of uh you know just training in general. You know, I couldn't say enough about it. You know, we we can talk about it all day, but you have to literally be there and feel that energy. And uh it was energy the entire time.

SPEAKER_01 14:35

I appreciate it. Thank you.

SPEAKER_00 14:38

So uh one of my questions uh kind of going along with that, you know, you uh you you kind of pull them at the at a young age. What what is the what is the difference in training? Are you putting the the the younger athletes through a very similar buildup? Or you know, what is that what is that like with you know using the younger athletes with the technology? Does it change at all?

SPEAKER_01 14:59

Uh yeah, for sure. I mean, I think that actually our younger, so we call them our futures, right? So that's our that's our anybody under 13, so non-high school, we call them our futures members, right? So um they do they spend a ton of time on the boards, they spend less time on like really cool equipment like your guys' so much because there's there's you know, there's a lot to be said about your you're you're you're you're doing that, you're doing direct current with a with a 10-year-old, right? So um they do they do they do do a lot of stuff in the performance center as well. That's a lot of things why it's really hard. You can't just go on and sign up for a membership at our facility. You have to come in and meet with us. So I want you to understand where we are, what we're doing, right? It's a path. I tell everybody I'm like, I don't want your athlete for three months in the summertime, I want them for five years until they go to college and then want to come back and do the same thing, right? So um, that's really kind of where where we are. Is they the futures they spend a lot of time on our boards, they spend a lot of time doing their movement and learning how to how to lift, learning how to do all that stuff. And then um, you know, our high schoolers have access to our facility seven days a week from 6 a.m. to 11 p.m. They have an app they can scan in. The the futures, they obviously don't have that, they have to be in a group class, so they're being kind of ushered around in the groups as they as they go. They set up for groups they want to be in and they go that way. So there's definitely a lot more hand holding with those guys and they graduate, right? Just like anything else, you have to graduate to the next level and get a little more freedom. Um, and then you know, so they they they can do up to three movement classes, which is in our weight room, they're doing they're on our boards doing proprioception work, and then they're you know using PVC pipes, learning how to do the movements, learning how to do all that stuff. And what we found over the last 18 months is that when you have that 12, 13 year old that's starting to go through puberty, and we tell everybody, I'm like, everybody's time to lift is different, in our opinion. It really depends on because everybody's puberty is different as well. Like it's a it's a kind of a decision that we all make together in the families and all that as well. And when it's they already know the proper movements, when it's time to add weight, it's amazing how fast those numbers go up. Like we're see, we we've seen in a matter of you know, 60 days having people's broad jumps go up 16, 18 inches in their broad jump, right? Verticals going up two or three inches because they know how to lift, they know the proper movements, and we're adding weight, and we're and then obviously that and everything else is going on in their body uh helps escalate all that. So that looks good on our part also, but it really it's it's safer for the athlete, right? So then they're we're not we're not spending time teaching them how to lift when they're they're underweight, which is when they can get hurt. So so yes, it is different. And then um on the on the lifting side and the performance side, but then the baseball side, it's very much the same. They're same coaches, same everything else. Uh, they go through all the same stuff. We have uh, you know, Coach Zinger, his throwing classes, right? We're big on group work. Like I know there's this place, there's a place for one-on-ones, but we think we can get a lot done with the group. If you talk to our pro guys, they want to throw in groups as well because you can't throw baseball for an hour, you can't hit a baseball for an hour, you're gonna get diminished results. So we we love our groups, right? So we have our young guns, we call it for our 13 and under throwing group, and then we have our fuel chuckers for the guys that are older, right? They're doing the same things, they just are not, they're obviously not throwing as fast. And we had the the younger guys, we've got to move around a little quicker and and make more drills so they're to keep their attention span kind of going. Um, but yeah, they're learning the exact same thing. And then we we throw in the breath work in those classes with them as well. We we we throw in the the visualization. We've tried to segment those classes out on their own, but no, no kid's gonna sign up for a visualization class or a breath work class. So now we just implement them to the other thing else and make them do it by force. Uh it's kind of the easiest way to do it. Uh yeah, so there is a natural progression, right? Everybody has a throwing program if when they're in there, they have an arm recovery program because I think arm recovery is arm care is a dying thing right now, and it's crazy to me. Um, we do the same thing because obviously we we train 150 volleyball athletes during the winter time too with my daughter's club. And I've asked our coach, I'm like, Do you guys do an arm care program? And and nobody does in volleyball, which is crazy now. Like, I'm like, why do these girls not have bands? Why are they not doing everything else? And so we start implementing that stuff into our training there because it's the same thing. Like, I mean, these girls are it's the same motion, right? Like, why are we not trying to take care of them? They're not warming up, they're not doing that. We discussed that when you guys were out a little bit too. Like, it's crazy to me that the amount of you know, athletes that don't take care of their arms and their shoulders and that stuff.

SPEAKER_00 19:33

So I'm glad we're going to. You know, you you've uh you've had you've introduced at least me to some technology I've never seen before, which says a lot because we work that world, we're in that business. Um, I've heard about some of these, and the first time I saw them was when when I went to your facility. Um, obviously you don't pull everything in. Uh what what is the vetting process for you where you're like, okay, this is something we can we can keep in here. You know, what's that testing process like where you know you can risk it on your athletes and you're gonna see some results?

SPEAKER_01 20:06

Me and Jinger. We'll try just about anything, right? But um, no, I mean, it's you know, this industry is very small, even though it's big, right? Like there it is, but um, and so a lot most of everything that we get in and try out and do that stuff, is it comes from somebody that we know and trust that says, hey, we we tried this, you should you should try this out, right? There's a few things that we come in and like you know, it's it's I kind of come in and talk to the company and and see where we are and see what you know their their goals are too, because we're all we're no, there's no hiding that we're all in business, right? We uh everybody's trying to make money. So nobody wants to just give their product away. I don't want to give product away any of that stuff as well. So like we just try to find you know what the best result is for everybody. But if it's something that we really think that the athletes can you know benefit from, then yeah, we'll bring it in and we'll try it for a little while. We and usually Zinger, it is Zinger and myself and a couple other guys are the guinea pigs, and we just kind of run through that, right? I mean, there's a there's a there's a our fight club club that we call it here for your guys' stuff, you know, the 100 club, we can get to 100, right? That's just our own stuff on the back end. Like, hey, here we go. What are we gonna do, right? So um, I don't drink coffee from the works. I stand on these little cool pads that you that we have right here. We might get to 100, right? So um it's just stuff like that. But no, I mean we we we've had a long time before that, especially obviously we get to the offseason. The the big league guys have everything in the world thrown at them. We know that, right? And so they don't they they trust Zinger, they trust us to know what's real and what's not, and so we're very guarded about that stuff because it's really our reputation as well, right? I mean, if Zinger goes and puts something on on a Tiger Scooby and something bad happens, well, it's not good for him, and it's not good for Terra, it's not good for anybody, right? So uh that that kind of stuff. Um, so yeah, I mean, I'm I'm all Years because I don't know everything. I know I don't know a lot about a lot, but I'm all ears and I want to learn, right? Because it's not only for the business and for our athletes, but it's personal. I have a son that we're you know trying to help do the best that he can with his with his athletic talent. And you know, I want to be able to build his toolbox of stuff that he has too because there is there is a difference. I mean, everything's changing, right? So if we're if we're staying ahead of that curve for our athletes, where our athletes are gonna have a competitive advantage when they go out there, and not just a competitive advantage, but I I loop in recovery into that too, right? Like your competitive advantage is how you're recovering. Um, you know, and I can speak to like with Chase, my son, like he has a dedicated recovery routine every single day.

SPEAKER_02 22:42

Right?

SPEAKER_01 22:42

I mean, it's you know, he's BFRing every single day with the BFR recovery stuff, which I we showed you guys, and we're and he does the neurotics, you know. This machine's part of everyday life for him, right? Like it's it's every day we're we're doing that. If we're if we're throwing, then we're pancaking it and doing the the first sensation that we would that you showed me when you guys were out here, right? And that's been a big thing for us. You had the blood flow through there, and he's cold plunging, we're doing all this stuff, like it's very regimented that way, and we try to bring that over and give that ability for the for for our other athletes in the facility to be able to do that as well. So um it's you know, not everybody does it, which is fine because it's not for everybody, but we we try to be able to have that there for the guys that want to use it and the guys that do, obviously, we we see big results.

SPEAKER_00 23:26

Boy, I love your mindset on recovery, and Mason, you can chime in on this too because your background is going to be able to speak really well to it. But um, but it's one of the things we always try to talk about is you know, people are always asking me how often should we use you know direct current, you know, you know, what are the you know, what are the steps to that, you know, how how many times a day if we do it every day? And you're talking about recovery every day. And that's one of the things to me is constantly overlooked on how you know how well I've seen direct current work just on the recovery side. And perhaps the most important during season is is your recovery. So I love that you're leaning in on that. Um, what are the results with direct current that you've seen that um you're not seeing with other technologies that you know that direct current is just gonna give you those better results?

SPEAKER_01 24:14

Yeah. Um, this is my non-medical site because I'm obviously not a medical professional at all, right?

SPEAKER_00 24:19

No, no, no, yeah, neither am I.

SPEAKER_01 24:20

It's the dad observation, what we have there too, right? One of my biggest things I told you guys the same thing is like I don't claim to be an expert in anything, but I value in being really good at bringing the experts and everything into one room and and finding what that works right, right? And I'm observationally based, I can see what happens, right? And you know, with with Chase, for instance, you know, he's doing the he's doing now, he's doing before he was only using it for recovery. He's like, I I'm not bought into the you know using it pre-game. No. And now he's starting to play with that. He's like, man, I feel like I'm ready to go so much faster. He's like, I feel like I said, you don't understand this, Chase, because you're 16 and you don't drink coffee, but it's like drinking coffee or an energy drink before you go anywhere else or pre-workout, right? That this is his pre-workout, right? This is what it is. Like, and so now that's starting to we notice it. He feels like he's told me he feels like it takes him less time to get his arm ready to go if he's pitching, right? Or any of that stuff. And you know, he's got giant tree trunk legs, same thing. Like, let's get going. If we can do this while he's sitting in the locker room, getting ready to go, throwing it on there, let's go. And then he's out there and and on the field, and he's feel he feels like he's ready to go looser, warmed up, faster, if that makes sense, right? And then obviously we're using the on the back end as well. And then in the facility, we obviously have the bigger unit, and so we do the same thing. We'll we'll get him in there, and before he throws bullpins, we'll put him on there. And that's what we're doing with a lot of the guys now. Like a lot of the guys that are uh in there throwing bullpins, that's part of their bullpen session, right? If their bullpins, their time is three o'clock to be on the on the the mound to throw their bullpen, then they're there earlier getting their arm work done. We'll put them in the the room, get them on the nervotics as well, get them kind of fiery and firing. If they like to shift weight, we'll put them on the shift wave chair before then, and vice versa, right? And then we just kind of go go through that, and it's every everybody's process is a little different. And that's that's the main thing I tell everybody because like, well, how do we use it? I'm like, look, greatest thing you guys have is the playbook that we everybody has access to with your product, right? But I'm like, no one's no one's regimen's gonna be the same, everyone's different. You got to figure out kind of what you what works for you, and that's what they have and we've noticed with all the biggest guys that use it coming in there, is that everybody kind of is a little bit different, right? So they they like this, they don't like that, they like this, they feel better in that. And so it's just trying to kind of help them guide that. Um, but overall, like I tell everybody the same thing. And by no means do I say it's placebo effect, but I tell everybody the same thing. I'm like, I don't even care if it is. If it is placebo effect, like if it works, it works, right? Like, if I I I've used the analogy with Chase forever. I said, hey, if if Coach Zinger tells you that if you were a two-two to the park every day and you bounced around on your left leg and spun before you went out to the field that it would make you a big league, would you do it? He's like, Yeah. I'm like, well, don't try that, Mason.

SPEAKER_03 27:11

Right, yeah. Chase has to let us know when he's gonna do that because we've got to make sure that the cameras are there.

SPEAKER_01 27:18

It's just it's it's nothing, right? It's it's trying to I see it, I see the confidence in the athlete, I guess, too, right? So that's the difference that I really can kind of see on there. The athletes are telling us what they feel, they feel better. I know personally, um, we've talked about this. You know, I was in a car accident in September, and I've used your other stuff religiously now. And when you guys brought up the DX for us and we have that, like, I don't ever go anywhere. If Chase doesn't have it, it's in my it's in my bag with me all the time, right? And you know, perfect case example, we were in Vegas uh three weeks ago for my daughter's volleyball tournament. Well, walking on the concrete for three solid days and sleeping in hotel beds, all that, like my back was barking, it was not good. And so I was literally sitting at the game with the DX on my back. Wow, and some of the dads are like, What is that? Like, and I'm like, I thought I started talking about it, and they're like, Oh, okay, cool. And that just peaks conversations, right? But that's like I'm like, I'm not trying to show, I'm trying to hide it, but like if I can sit here and get you know, relief while I'm doing this, watching my daughter and do two things at one time, great. That's what I love about the DX, right? Is I can do multiple things now. We're pairing that with the BFR at the same time. Like the BFR recovery cycle is 30 minutes. All right, cool. Let's throw this on there for a little bit while we're doing it, right? And same thing with Jess, our our uh performance coach, you know, she has a non-surgical torn AC uh Achilles. She's been using the foot bath. You guys walk into the foot bath, right? With the BFR and all that stuff too. And she's up hollow around, she's she's now walking with no boot on anymore. And it's just it's it's crazy. So those those are the testimonials that I love, right? Like the real the world world stuff is that the guys are like, oh, okay, I like it. Um yeah, I mean, I see, I see the biggest thing for us is like the athletes trust it. And when the athletes trust it, they can kind of go out and let it and let it go. Um, and that's where I think the huge benefit is for us.

SPEAKER_03 29:07

You know, I think Oh, please go ahead, no, I think we saw that too firsthand um that morning where we went out to ASU and did bullpen. You know, I don't I don't want to throw anybody under the bus, but like take Devo, for example, where we had him brought him over, and within a couple of minutes of him standing on the pads, it was the facial expressions and watching the eyebrows kind of raise a little bit. And um, from there, it's really just a snowball effect of other guys are watching and looking. Um, I think that echoes the group aspect that you kind of spoke to. Um, and just how you know, for that bullpen session, guys are only throwing for maybe 10-15 minutes, but they're learning for another hour, hour and a half as they're bouncing around, talking to all the guys, um, bouncing ideas off of each other, too.

SPEAKER_01 29:49

Absolutely. Debo's the the main culprit, he's the president of the 100 club in our place. So yeah, you can throw the bus all you want to. I love that guy. He's like, You got this, let's go. And I'm like, dude, this is all right, let's go. It's awesome. Like, and that same day is when you put me on the the arm workout, right? And I'll tell you what, I was like, people like the next day, they're just like, How do you feel? Like, I feel like I did the biggest arm curl workout of my life yesterday. It's awesome. I love it. It's funny. We've we've uh we had a chance to play with a little bit here at the house, doing that stuff too, you know, doing some some glute work on it and and all that, the abs, and it's just it's it's a good time. I I love it. Like I said, I I I religiously use it probably at least three or four times a week now, just for maintenance to make sure that like because you know, I'm I'm 42, play football, like things are not okay in my back anyways. And the car accident on top of that stuff, you know, is is really was was did a lot to it, but that was my thing is that we can kind of I can maintain now, right? I'm I'm back to being healthy for from that, but now I can maintain it. We don't start going down that that rabbit hole of where then we have to go and get treatment and all that.

SPEAKER_00 30:56

So you know, another thing, just kind of the way you use your technology, um, it pairs really well with direct current. I mean, one of the things I say is we we do really well when you merge it with something like BFR. Um, you had a you had us on that that plate first time I ever saw that was amazing. And then to do it with direct current, and then some of some of your other like movements and um concoctions that you've come up with, pretty amazing stuff. You know, the I hope the kids that go there understand how well they have it made because they're seeing technologies that even some MLB players don't have access to yet. You know, um, while direct current is in every locker room at this point, I don't believe every athlete is easily getting access to it. So the fact that they can go to your facility and get all these state-of-the-art technologies and then you merge them together in a way that I think is the future, uh, says a lot about your place.

SPEAKER_01 31:52

I appreciate that. What we're trying to do, right? And it's ever evolving, like you said, like every day there's new stuff that's that's coming out and doing that stuff in different ways of trying stuff, and a lot is trial and error for us, right? Like that's how we've gotten a lot of this stuff, but using you know, your guys' uh you showed the beginning in the intro video, right? Of Alex on the board with the bowling pin and the direct current on our on our React board at the same time, like everything's fired at that point in time. So, like you're getting you're getting a lot of stuff on there, and it's good. I mean, the guys love it, right? Because you know, Alex Fam is another one, like he's a big proponent of our board and the direct current and all that stuff too. He's in a Baltimore organization, and he's like, you know, he is one of the first pro guys to adopt everything they're doing. He's like, I'm all in, let's go. I want to get there. And when he left this year, uh I asked him, I said, Hey, what were you throwing VLO wise going into uh spring training last year? He's like, I was 87, 88, you know, topping out there at the beginning of spring training. I was like, okay, and I was like, What did you throw today in your bullet? And I didn't get the answer, but he's like 94. I'm like, Yep, let's go, right? But he was one of those guys that dove in there, he's there every day, all day. He was doing the BFR, he's doing the the reacts, he's doing the you know, the the neurotics, all that stuff. He was fully immersed in everything we what we have, and I think that in today's society, a lot of people are worried about what it looks like, right? You know, take Zinger, for instance. I mean, we have weekly Sedona trips and he doesn't wear shoes, like he's my barefoot yet. Right, it's 120 degrees outside, he's walking on the asphalt with no shoes on. Like, I my feet scream just watching him, so it's just it is that way too, but he has a unique way of communicating with the athletes and making a connection that way too, and that's what makes what we have special, and and that's why I feel like psychic about everybody to get up and go to work.

SPEAKER_03 33:38

So one thing I'll say too with that, John is um, you know, from the outside looking in for people, they view, they see the big room with the cages and they see all the technology and whatnot. Um, and just think of just this melting pot of different uh performance abilities and technologies there. But I think one thing that you highlighted a little bit uh early in our conversation is the fact that you guys are pulling all of these different professionals into a room. You're pulling the representatives from these companies into a room. You guys have a medical director there at Prime that you know advises you on these different technologies. And I think just as cool as being in the cages with the guys that afternoon was when we came back the second night just to drop some things off and say bye to you guys. And there was probably 10 of us back in your office just roundtabling about different technologies, different ideas. And it was just this meeting of the minds, like you had mentioned, that that's the work that I think the guys and parents may not see. Um, but that's the time that you guys are taking to put into investing into these technologies, these protocols, these plans for each individual athlete. And I think that's what can separate um facilities from what is becoming an ever so saturated possibly world of these facilities. But are all these facilities putting the time and effort in like you guys are at Prime and going to the experts and finding that? Probably not as much as you guys are. So, again, another testament to the effort and the work that you guys put in for all your athletes.

SPEAKER_01 35:08

Yeah, I appreciate it. I love it. Like, I mean, there's a there's a video that our videography team put out there, and it's with the guys from uh Owens Recovery Science and Tyler White who developed the developed the uh BFR throwing program, right? And it's it's all of us at the Wigwarm Resort down here around the fire. And it's Chase is the only athletes up there, and it's just it's all of us round tabling for hours, smoking stoggies, talking about how we're gonna implement this and how it's gonna change the world and what we're doing, right? And it's that's the 300%. That's what I love about it. Like that night when you guys all over there, like that's just fun for me. Like I get lost back in that room, and nobody's allowed on that side, really. And so you're right, the parents don't see that part, but that's okay. I don't need I don't need them to know, you know, oh, hey, look what we're doing. I just want them to be able to see the results, right? When when they're and that's the hardest part for us, is because parents aren't allowed in the facility because we want the athletes to have the time to be able to go in there and fail and do what they need to do without mom and dad. And that's come through trial and error too. Like Chase even tells me, he's like, Dad, we're good, but I see you over there watching me. Like, I see that's how I stay out of there when he's training, right? It's it's that. But at the same time, when the parents see the results and they'll see that they'll see the athletic ability go through the roof, right? Or when we send in the when we send them the printouts of the assessment numbers from one from you know X time to three months later and what they're seeing, then they start really understanding that, and like that's where it all comes in. And people, I mean, if you all you gotta do is spend five minutes with Coach Zinger and or Coach Jess, and you understand that they they genuinely care about the the athletes and and their success, and that's what's important.

SPEAKER_03 36:42

So yeah, yeah, you guys are all a bunch of first first people in, last people out, um, all on the same team. So yeah, absolutely.

SPEAKER_00 36:50

Yeah, uh Mason just took it the words right out of my mouth. Uh these you're you're all a team that has the passion, it's not just about um whatever a business or making money. I understand like that's how that's how you keep the pulse going and that's how you stay, you know, stay afloat. But the passion, you you can't fake that, you know, it it comes out, and I you certainly see it in the players as well. You know, like they they feel it, and you can tell they feel it. You mentioned confidence. Uh that's key in in a sport that you know you're you have to prepare yourself to fail more than you succeed because that's how the sport is. Um you have found a way to get these athletes believing in themselves, whether it takes the technology or or unique individuals like yourself or or coach zinger. Um, you know, it's it's leading by example, and it's just it's really uh it's humbling to see.

SPEAKER_01 37:42

I appreciate that. And I'm gonna I'll give for your example. I'll give a shout out to Coach Jess. Like, she literally missed 10 days of work with her tournament Achilles. Like she called me, she did it in Mexico on the beach. She's like, I'm flying back right now. She's like, I'm gonna I go see the surgeon and all that. Everybody was like, I was scrapping, okay. How are we gonna do this? How are we gonna, you know, how are we gonna keep her involved, but make sure we have what we need to have at the facility. And you know, she come in, and six days later, she's like, Hey, I'll be back on Monday. I'm like, how are you gonna be back on Monday? She's like, I got a I got a knee scooter, I have this, I'm good to go. And I'm like, all right. But it's she though those kids are her are her kids, right? Like she genuinely cares about them, and that's where I can't you can't pay anybody to do that. Like, I don't care how much you pay somebody, you can't pay somebody enough money to have that much caring about them, and that's where we're different, right? So um the staff that we have in there is absolutely amazing. And like I said, when you pair it with great companies and great product that actually works, uh, really cool things happen.

SPEAKER_03 38:39

Yeah.

SPEAKER_00 38:40

What when was the first time you you heard about direct current where you decided you wanted to bring it in? Did you hear from someone specifically, or is it just kind of the world of the MLB?

SPEAKER_01 38:50

Yeah, uh Coach Zinger actually brought it to my attention first, right? And and I'll tell you, like, we we've had this conversation. I don't know if I can say other companies' names on here, but I was like, what's between this and Mark Pro, right? Because we're in the baseball world, we see Mark Pro everywhere and the perfect game. So and so he's like, Well, this is what I know, and I'm like, okay, and then and then obviously we called you and talked to you about it too. I'm like, explain it to me because I need to be able to explain it to people better, right? As well, uh, because there's a price difference on there, but I can feel the difference for sure. When the first time that I stood on the pads, right? Like to this day, standing on the pads are still my fate by far my favorite thing to do. I don't know why I'm punishment or whatnot, but I love it. Um but that I was like, this is different, right? And then the when we went in the search, the search and destroy mode with my back, right? And he's and we're doing and we're doing that and finding the hot spots. I'm like, man, you can't do this to anything else. And I'm like, and he's like, no, and Coach Singer's like, no, you can't. Like that, that's what makes this different, right? And so, and that seems to still be the the differentiator for us, is like uh pervocation point. We had uh Jackson Bonneville in in there, so nobody knows his name, but everybody, but a lot of people know him on Instagram because he's the guy that does the Aaron Roger impersonation and plays cosmic baseball. Hilarious guy, right? And we started the whole thing as a skit about what we were gonna do, like he was gonna come in and try all these new technologies in there. Well, that turned in, so we started on the standing the pads, right? And and then obviously it then got real serious real quick because he has the arm injury, has some arm pain. And Zinger started searching them with the with the pad, and he hit the once body's like, Oh my gosh, that hurts because that's exactly where my arm hurts when it does. And Zinger started going to the whole thing, right? So then it flipped into like a two and a half hour recovery bodywork session of just on the fly one night when we were in there, right? And so that's what excites me is like you start bringing guys in there, and like even when we started with our boards and in the facility, right? People, me and JD Burgess used to say, like, I wish we had a hidden camera in the lobby because guys would come in, hey, so-and-so asked me to come check out your product. Uh they didn't want to be there because they get everything in the world thrown at them. I'm like, cool. I said, I'm not here to sales pitchy. I want to just give me 10 minutes, I'll walk you through what we're doing, and then I'll let you out of here. And it never worked that way. They always, as soon as they got on the product, they're like, oh my gosh, and they have more questions. And then they leave and they always call five minutes later because they have more questions, right? Which I love. It's the same thing with your guys' product, and and something other products you can bring in there, right? It's like, hey, I'm not gonna push anything on you. You guys, it's not it's not for everybody, right? So, like some people just don't like it. Okay, fine, but let me show you how we use it and how we can do it. And and most people are like, holy cow, and I never saw that, right? Because it's like anything else, you don't have to go to a hundred, you can go to five and defer sensation, and you're gonna be able to do things that get you, and that's probably better for you in most things, right? So that's where like we're and I'm constantly learning, still going through the pro through your guys at university you have online there and teaching myself about how that stuff, but it's okay. Well, this is the problem. So then I'll confer with our medical guys and and people that are very familiar with it, they're like, Yep, this is what we do, and then we go check it with what you guys have online. Um, or I'll or I'll text you guys, which is great about I'll tell you that's one of my favorite part about your guys' company is the fact that I can text you guys almost almost any hour of the night. I haven't I haven't tested too late at night, but and I get an answer back before it's a competition that Mason and I have sometimes.

SPEAKER_00 42:19

Who's gonna answer first?

SPEAKER_01 42:20

Yeah, and so that's that's important, and customer service is huge, right? And for us, trying to deliver that customer service, having companies in the back end that have that 100% is big for us. So, yeah, I mean, off track again, which I'm doing a lot, but like Zinger brought to me first, and then we started loving it, and I then I started seeing, oh hey, more guys are using it, right? Because then the guys down at Apex and Phoenix who do a great job with the with the with their athletes down there as well. Uh, they were using it, they're using the foot bath, right? And those guys west and those guys down there, and I was like, okay, cool, they're on it too. And then we start seeing it around different places. Once you've seen it, then you're like, oh yeah, and I recognize it now because other other times we we don't, right? And then you see the other products that claim to be like it, and you're like, oh yeah, cool, I'll try it. Nope, not even anywhere close. And so it's just it's that stuff, and it's I love it, it's it's fun. I love I love the whole process of trying to figure out what works and what doesn't.

SPEAKER_00 43:15

You know, and selfishly, I appreciate you bringing up the uh the education side because to to us, over the course of the last eight years, that was the hardest point is differentiating why we're different, you know, why are we different than Mark Pro? Why are we different than a tens unit? Um, you know, is it a glorified 10 unit? You know, and and that's been the one of the biggest setbacks. Um, so so to get to that point, and then you you mentioned, you know, that's you know, that's what you like about it, you know, makes us feel good because to to us, that's one of the most important things is making sure they know how to use it correctly and and why it's different than some of these other um technologies.

SPEAKER_01 43:52

I do give that disclaimer to everybody. I'm like, hey, do not use this the way that use a 10 unit in high school to try to be cool, see how like the the beer in the hand, all that stuff.

SPEAKER_02 44:00

Yeah, right.

SPEAKER_01 44:02

So yeah, it's kind of funny. Yes, go buy that on Amazon if you're gonna do that on Amazon. Don't go do that one. Don't use this one for that.

SPEAKER_03 44:08

So yeah, it's uh this is only gonna help you move smoother. It's not gonna help lock you up because you're only gonna be moving smoother through it.

SPEAKER_00 44:16

Yeah, I was just gonna say that, Mason. You can turn this up to a hundred and actually eventually be able to get to that point where you're not spilling anything.

SPEAKER_02 44:22

Yeah, absolutely.

SPEAKER_00 44:25

So so John, uh, you know, how could uh you people are that are out there listening, you know, how can they how can they hear about you? What's your Instagram, your, you know, your your um your website, how could they reach you?

SPEAKER_01 44:37

Yeah, so our Instagram is uh prime.reaction. I believe that prime.reac. I guess you guys got it for me already. So yeah, uh, that's our Instagram. We do a lot of there. We have a really awesome video every crew on there too. It kind of gives you a vibe of what's going on in the facility. Um, and then we're we're actually redoing our entire website right now. It should be done this week, but that's uh PrimeHPC.com. And that's kind of everything an overview of our facility and what we're doing in there. And then honestly, like you know, either one of those I monitor all the time, but you can you can do a facility tour in there too. And I I encourage people if they're interested in it, like just sign up for a facility tour. Uh, my number is everywhere on the website and the and the Instagram. That's my personal cell phone number, which is crazy, but I it is. Um, text is the easiest way to get a hold of me. But like I love that people ask what asking for testimonies. And I've had people text me about your guys' product, right? Like, hey, what do you think about this? Like, what give me the honest opinion? I'm like, come in, come in, let's try it out, let's look at it, I'll show you how we use it and give you my experiences on that stuff too. Because for me, I think it's huge as a you know, we're a platform for you guys, right? Like we have hundreds of athletes that come through there, and it's not something that you know we're we're not paid by you guys to say anything, which is what another point that I think is really, really important for us is that like nothing that we have in the facility we're paid to use, right? And that's the biggest thing. And I'd never do that. It's the same way that with our product, like we don't pay athletes to use our product either, because I don't want to ever have anybody say they can be bought or it can be bought or any of that stuff, right? Like if we believe in it, we're gonna push it 100%, right? And that's where it that's where it's at. And I think that's a differentiator with how we do things and how I think the top tier people do it versus some of the other guys out there, maybe. And you know, I just think that that's important. Uh if it works, it works, and let's go, let's go get it, right? And that so yeah, I encourage people to stop by and the doors. I'm usually there every day anyway, so we're the doors usually open. Um, we actually have an open house coming up next on the 16th, too. So shameless plug on that. But we have a kind of open house there. We're gonna be demoing all of our stuff that we have there as well, and then kind of pitching a cool idea. We're gonna have a garage sale, right? So everybody can bring their stuff and sell all the used equipment they have in there. So cool. Just get a bunch of people in there and and and go from there.

SPEAKER_03 46:53

So you're in the Arizona area, that's not a garage sale with the type of players that they have going through Prime. So that is a memorabilia sale for some of them. Um, so that that's real, that's really cool. I think it goes to alludes to the point with the open house of you guys have always said you only know what you know and you don't know what you don't know. Um, and you guys are giving that platform to allow people um to learn more. Absolutely.

SPEAKER_00 47:19

So, one last question on my end, uh John. All the young athletes that are listening to this, uh, what advice would you have for them, you know, as they're kind of going up into their career?

SPEAKER_01 47:31

Um I just dive into training, honestly. Like, I mean, that's where I that's where I see our best athletes put as much time into their training as they do into everything else, right? That's where I think the difference is. I think you talk to some of the guys that are pros as well. Like, hey, listen, every pro guy we have in there just about plays video games. They do 100%. That's why I'm not gonna tell you, I may not like them, but my son plays them too, right? Like, but they're the time and place for them, and they're playing for they're doing that after they're done their training, right? The training takes priority over everything else, and that's something that I love that we do, especially in the offseason, because the guys see the the big week guys in their working, right? And there's nothing that takes place of that, like there's nothing that takes place of their training, they don't push it off, they get their training in, and then everything else comes after that. So I think that's where the big the big push has got to be where we are. Is like I think it's getting that way now, too. It's it's like, hey, we don't need to play, yes, you need to play baseball games, yes, you need to play games and do that stuff to you as much, but they gotta put as much time into recovery and to training as they do everything else. And these athletes nowadays were playing more than they ever have. Like, you know, again, taking Chase, for example, like he's home like six days of July. Other than that, he's on the road playing with his national team and different uh national events for going into August 1st recruiting for him as well. Um, if you don't know how to keep your body healthy and moving, it's never gonna work, right? And so uh big league guys will tell you the same thing. That's a long schedule. So if we can if we can build the habits of I use the brushing the teeth analogy a lot of what we do is that no one argues you're brushing your teeth when they're adult because they've done it for so long, and it's just part of their part of what they do every day, right? And it's like shower, it's like showering. Um, but as a kid, we gotta we gotta push them to to to to do it every day. Well, if we do the same thing with the kids now with recovery, how important it is, stretching, hydration, all that stuff now. When they become high schoolers and college athletes, then it's just second nature and it just goes through there, right? Just like practice. Like it's just something we gotta do because that's what that's what we do as athletes. And so um, I think we are getting the industry is getting much better about putting it out there that way. But I think we have to help the parents, you know, teach the teacher uh on that part, the parents, right? And let them know, hey, we need to do these things, it's more important than anything else you're gonna do.

SPEAKER_03 49:52

So beautiful. And I think that alludes to the point that you said too about you don't want these guys for three months out of the year, and then you don't see them. You want them from the beginning of this journey to see them through to the end, and then you're bringing them back in as an example for all the new generation.

SPEAKER_01 50:07

Yep, absolutely.

SPEAKER_00 50:09

John, appreciate your time. Uh, it's always a pleasure seeing you and talking to you. But uh, I can't wait for the next time I'm in there because you know, a lot can happen in the next 12 months in the in a facility like that, and it's exciting. Um, one more time, I want to give another shout out because you said it was May 16th. You're having an open house over there.

SPEAKER_01 50:28

Yeah, May 16th from 10 from 10 to 2. Um, come by, drop by. It's uh it'll be on the Instagram, it'll be on the website as well, it'll be all over. It'll be fun. We're at we're we're having some live ABs for our high school guys going on at the same time. We train in the garage sale around, all that stuff, so it's gonna be fun.

SPEAKER_00 50:44

I wish we I wish we were closer because Mason, I'd want to go.

SPEAKER_03 50:47

I already booked I already booked my flight.

SPEAKER_00 50:50

So while we were talking is already cut in charge, that's nervotics. Uh John, do you have time to to sit off stage for a second? We're gonna close out. I'd love to see you. Thanks again for your time. So, John Filman, make sure you check him out. Check out his uh Instagram, and uh, if you're in the area, you know, May 16th. We'll see you in a in a second, John. Mason, thanks for joining in with me today. Uh, with John Filman.

SPEAKER_03 51:16

Yeah, yeah, wouldn't have missed it. Like I said at the beginning, um, they're just they're a great facility out there, they're doing a lot of good things, and bottom line, they care about their athletes, making them better, making sure they feel good all the way around. Um, so always open to having a conversation with John and Prime and anybody out there.

SPEAKER_00 51:33

Yeah, and all you have to do is look at their Instagram. You can see some of the very unique, very successful things that they're using. It's not just our technology, it's their style, it's their culture. Um, it's just a great facility to be a part of. Um, so yeah, it's pretty exciting things. Make sure you check them out. Um, but that about wraps it up for today. You know, another good one, Mason.

SPEAKER_03 51:55

Yeah, absolutely, absolutely. I know we probably were a little long-winded for people today, um, but it's just we love talking about this stuff. We've got a lot of great people using it. Um, so the more we can get their opinions on it, the better.

SPEAKER_00 52:06

Yeah, 100%. And if you'd like to learn more about our technology, our training resources, things that we talked about today, or just get involved in uh you know getting our product, you can check us out at nervotics.com. That's n-r-v-e O-t-x.com. Um, in the meantime, we'll see you guys on the next one. Oh, one more thing. Since Mason, I have you, we do want to give a quick shout out to what's coming up in the future. Expect live tech talks. It's gonna uh have Mason and myself and occasionally guests, and we're just gonna geek out on technology and other stuff.

SPEAKER_03 52:41

Basically, if you're wondering what the heck is going on inside of these boxes um and how they're doing so well to get you performing better, recovering better, we're gonna talk about all of that. So bring your questions, bring any thoughts that you have. Uh, we're gonna get those rolling here soon.

SPEAKER_00 52:56

Yep. Live, live, live chat, and uh yeah, we can answer your questions right there. So we're looking forward to that. That's gonna probably be on Thursdays, but we're still kind of working out the kinks on that one.

unknown 53:05

Yep.

SPEAKER_00 53:06

Uh let's it we'll talk to you everyone soon. Thanks for joining in. We'll see you guys next time.